Nov 2008
What this blog IS...
30/11/08 20:46
Welcome to Corner Office Conversations— Insider Perspectives on C-Level Executive Selling.
My main objective: just to have a place to quickly and easily articulate a few of the things I’ve learned and observed over my 25+ years of dealing with high-end, C-Level sales. People keep telling me I should write down all of my experiences selling big concepts and deals on a global level, and this seems like as good a place to start as any.
My secondary objective: give a helping hand to the “young turks” out there who have the ambition and ability to “move up the food chain” and transform their sales careers forever.
You see, I’ve sat on both sides of the table. I’ve sold millions of dollars worth of products at the executive level, but probably more importantly, I’ve bought millions of dollars worth of products as a CEO, COO and Senior Executive.
The old Madison Avenue adage goes,
Time to take a look at the world through CEO “John Smith’s” eyes…
My main objective: just to have a place to quickly and easily articulate a few of the things I’ve learned and observed over my 25+ years of dealing with high-end, C-Level sales. People keep telling me I should write down all of my experiences selling big concepts and deals on a global level, and this seems like as good a place to start as any.
My secondary objective: give a helping hand to the “young turks” out there who have the ambition and ability to “move up the food chain” and transform their sales careers forever.
You see, I’ve sat on both sides of the table. I’ve sold millions of dollars worth of products at the executive level, but probably more importantly, I’ve bought millions of dollars worth of products as a CEO, COO and Senior Executive.
The old Madison Avenue adage goes,
And yet it astounds me how many people come to CEOs/COOs and try to sell significant, strategic capital investment opportunities the same way they’d sell a pallet of paper clips or even a used car.“If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.”
Time to take a look at the world through CEO “John Smith’s” eyes…
